6 Ways Your Social Media Presence Could Be Better

Social media buttonsBy: Latisha Taylor, Career Advising Fellow 

This past Sunday evening I had the pleasure of presenting to about 100 young sorority women about social media and its importance in their professional future. While advising them on the do’s and don’ts of social media, it made me think back to my own sorority college days, which surely wasn’t that long ago. 😉 We worked hard to make a positive impact both on campus and in the community but going to parties and having fun was certainly not too far down on the agenda. It often goes unnoticed that with that fun, sometimes comes unwanted Facebook pictures and tweets posted for everyone to see including employers. So I thought I’d share with you the do’s and don’ts of social media I shared with them that we all may need to be introduced to or refreshed on. 🙂

Do’s & Don’ts of Social Media

  • Do create positive content
    • What does that even mean, right? Well…post, share, tweet, and retweet articles that interest you. Participate in conversation and debates, when appropriate, about current events and areas of interest.
  • Don’t post questionable photos of yourself anywhere on the Internet
    • Some interesting stats here that just may blow your mind, 91% of employers say they DO use social media to screen candidates; 1 in 3 employers rejected candidates based on information they found about them online. Mind blown!
  • Do Google yourself
    • I know it sounds weird but trust me, you want to see what’s on the Internet about you before employers do.
  • Don’t post negative status updates or tweets
    • Often times, we may get frustrated at work but don’t post about it on social media! Even though your boss isn’t your Facebook friend doesn’t mean that someone that is can’t show them. If you wouldn’t say it in an interview, think about if you should say it online.
  • Do create an awesome LinkedIn profile
  • Don’t make your online presence all about you
    • Think less selfies and more ways to contribute to your professional brand either through writing articles or even blogging, like this. (ha!)

According to U.S. News and World reports, 2010

P.S. What are some other do’s and don’ts you would add to the list?

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