Are You LinkedIn?

By: Amber McCraw, Career Advising Fellow

Networking, networking, networking! In today’s social media age, networking doesn’t just happen in person. 94% of employers use social media for recruiting purposes (Job-Hunt).

So what does LinkedIn have to do with networking?

LinkedIn is the world’s largest professional networking site with over 313 million members in 200 countries. People use LinkedIn to build their network, develop their professional identity, and share news and insights related to their industry.

Over the past month I have given several presentations on LinkedIn to Elon students of all ages, ranging from first year students to students in our Law School, encouraging them to create a profile and instructing them on how to do just that.  In preparation for this position (and those inevitable presentations), I have also been intentional about creating a stronger profile over the past several months.  However, I have learned that it is not enough to create a LinkedIn profile; you need to continue to engage with your connections and work constantly to expand your network.

So, how often should you engage with LinkedIn?  This is a question I have been wondering about myself.  In my research, I found a really helpful article that suggests ways to interact on a daily, weekly, and monthly basis.


  • Interact with your homepage feed: Take a few minutes out of your day to stay up to date on the news in your industry and find out what your connections are up to.


  • Post Something: Found an interesting article or want to update your network on your accomplishments at work? Find time at least once a week to stay engaged by posting.
  • Add New Contacts: Set aside time once a week to send personalized invites to people you’ve recently met. This is a great way to keep track of your contacts (especially if you’ve started a new job recently!).


  • Update your profile: Find time at least once a month to update your profile with new accomplishments, projects, or job responsibilities. When the time comes to job search, you will have already updated your profile along the way.
  • Contribute to Groups: Comment on existing discussions, start your own discussion, or post an article in groups at least once a month to make new connections and start to establish yourself as a thought leader.
  • Reach Out to Old Contacts: At least once a month, take time to catch up with old contacts. Congratulate them on a new position, update them on your work life, share an article they may find interesting, or just ask how they are doing.  Don’t wait to reach out when you need something.  Catch up with them regularly.

How do you engage with LinkedIn?


Author: Amber Moser

Amber Moser serves as a the Assistant Director of Career Services for the School of Communications. Previously, she served as a Career Advising fellow for the 2014-2015 academic year. Before arriving at Elon, she earned an M. Ed. in College Student Affairs Administration from the University of Georgia where she worked in Residence Life. Prior to UGA, Amber attended NC State, leaving with a B.S. in Business Administration and a B.A. in Psychology. As an advisor, she works with students in the School of Communications to help them set and reach their career goals. This includes working with students to update their resumes, practice their interviewing skills, develop their professional brand via LinkedIn, and provide them with resources for the internship and job search.

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