10 Tips: Media Analytics

Media Analytics post

By: Beth Mannella, Career Advising Fellow

Panelists Ryan Sweeney (‘10, Strategic Communications) and Nicole Martin (‘03, Business and Economics) engaged with Elon students to discuss all things related to Media Analytics, which was not a major when both panelists attended Elon. Elon introduced Media Analytics as a major for the 2014-2015 academic year, which is exciting for our current and prospective School of Communications students!

Below I’ve listed 10 tips from Ryan and Nicole’s experiences regarding starting a career and being successful in Media Analytics. Personally, Media Analytics was fascinating to learn about as a Career Advising Fellow with no prior knowledge. If you are also new to Media Analytics, keep reading to learn more!

  1. Communication: In Media Analytics roles, you need to tell the story and communicate it to your audience. Especially with agencies – clients are in the daily trenches. You have to see ideas and tell them what they need, while supporting it with data. In addition, it is crucial to be able to have a wealth of info but be able to boil it down.
  1. “Tell me about yourself: Do not go into your life story about siblings unless it is truly fascinating. This really means: how can you fit in here? Your response can include: I am able to change my perspective, I am very data driven, organized, off the cuff, open-minded thinker, strategic, and more! *Think about key words related to Media Analytics
  1. Interviews: You will often be asked, “What did you think about our website?” Be able to give examples of what you like/what you didn’t like. Also, show your curiosity – this shows that you do not necessarily accept things as they are and you want to dig more.
  1. Language: R – stats language is increasingly becoming a favored language for statistical analysis. It is all open source and free.
  1. Skills: Basic business communication is really important – you have to be able to speak colloquially to certain people. Cannot jargon, jargon, jargon because people will get lost!
  1. Social Listening: As trends in the industry are constantly changing, stay current with Avinash Kaushik, Seomoz, FlowingData, Social Control.
  1. On Failure: Failure is fantastic. Although failure is sometimes expensive, so as long as you can plan it out and test, then you have learning opportunities versus huge financial failures.
  1. Advancing your career: Psychology is very important. Panelists recommended students obtain a Master’s in Psychology over pursuing an MBA.
  1. Internships: If there is no internship available at your desired agency/company, offer to come in and write whitepapers for the company – this is a great way to get your foot in the door!
  1. Hiring: Employers want people on the team that are passionate, can be trusted, and can see the big picture. Keep this in mind (in other industries as well)!

We are thankful for the insights of Ryan and Nicole, and are hopeful these 10 Tips: Media Analytics resonate with you, whether you are pursuing Media Analytics or were unfamiliar with the field and opportunities!


The Key Thing Missing From Your Resume: Consistency

consistency-is-keyBy: Latisha Taylor, Career Advising Fellow

I am now knocking on the 4 month door of being here at Elon. Wow, time moves fast! Over the past several months, I have seen what has to be at least 150+ student resumes. I have gotten the chance to review various types of student resumes, ranging from first-year students updating their high school resume to a college resume all the way to law school students polishing their resumes for potential legal opportunities. Although every resume I see is different, there is one thing that seems to remain consistent: no consistency. More often than not, I see students that have really great experiences such as internships, study abroad, and volunteer opportunities. However, the lack of consistency on their resume sometimes supersedes all of those wonderful experiences.

A requirement you will regularly see on a job description includes: Must demonstrate attention to detail. Not having a consistent resume is the first way that an employer will be able to tell if you in fact pay attention to detail. Below are 5 key issues I have noticed on resumes that often lack consistency:

  1. Dates
    • This is where I have probably seen the most lack of consistency on student resumes. Students will be specific in giving the month and year in which they have been employed in one position and then in the other they give the season and year in which they work. For example, I have seen students write May-June 2015 and then for the next job they will write Fall 2015. No matter which route you take, just remain consistent with whichever format you decide to use.
  2. Dashes
    • I have seen this more often than not as well. When using dashes in between your dates, double check to make sure all of them look exactly the same. Whether it’s a long dash or a short dash, they should all be the same.
  3. Spacing
    • When formatting your resume, remain cognizant of spacing. What spacing you may ask? Spacing in-between sections, spacing in-between bulleted descriptions, ALL SPACING! If you use double spacing or 1.5 spacing to separate your sections, please make sure that is being applied to all of them.
  4. Font types
    • I actually see less of this which is a good sign! Needless to say, I have still seen some resumes where students use a certain font type for their heading and a totally different font type for the rest. The only time you may be able to get away with that is if it is a creative/graphic design resume. If it is not, keep it the same.
  5. Tenses
    • Last, but certainly not least, the use of tenses should also be used consistently. If you are presently in the position you should be writing in present If it is a past position you should be writing in past tense. Never should those two tenses be used together in one work experience. A great way to remember this is to check your dates (see above) and if your date includes present, your tenses should be present as well.

The moral of this blog post is to what? KEEP IT CONSISTENT! :)

ePortoflio: Top 5 Things to Consider

By: Beth Mannella, Career Advising Fellow

Last month, our colleagues in the School of Communications hosted an informative panel about ePortfolios. Students from various majors within the School of Communications received first-hand feedback and information about developing an ePortfolio. If you work with ePortfolios in any capacity, I have provided the Top 5 Things to Consider, based on information from McKinney and FleishmanHillard employees who frequently view ePortfolios as part of talent acquisition processes!


1. What should I include on my ePortfolio?

The best balance of materials is 1-2 best examples from different categories – hone in on the BEST content. For example, include one example from a class assignment and one example from a student organization publication. Focus on quality and not quantity – share your work with industry professionals, peers, advisors, friends, and family to gather feedback as to which pieces stand out most and should go on your ePortfolio.

2. What about photos and my social media profiles?

Our panelists like photos on ePortfolios, and beyond that, recommend linking all social media platforms to your ePortfolio. Wherever you have a digital presence, link to it!

3. Should my resume mirror my ePortfolio?

These two separate documents should complement and support each other. They should NOT be mirror images of each other. For example, on your resume, explain what you did for a company/position. On your ePortfolio, showcase the actual work through graphics. One great option is to have a link to your resume as a supporting backend page for easy employer reference/downloadable option.


4. What about design and platforms – do employers have preferences?

Regardless of the platform, your ePortfolio needs to be organized, clean, and have a memorable URL address – no messy numbers/letters! Our panelists shared the most professional platforms are Square Space and Cargo Collective. These platforms are more design-oriented, reflecting true portfolio websites. As far as design, keep it clean, simple, and intuitive to navigate – the focus should be on your content, not the site itself.

5. Is there a benefit to purchasing a domain name?

YES! This is part of your brand and from a SEO (search engine optimization) perspective, having a domain name makes this a lot easier! However, it is important to note: an employer will not turn down your portfolio because it is not a self-owned domain.

Final takeaways:

Get your ePortfolio out to as many people as possible for feedback before you start sending it out for full-time jobs. You cannot receive too much feedback! You want to aim for ease of access when viewing your ePortfolio, so gain gut reactions to your materials and accessibility. In addition, there should be no typos – NONE! This is grounds for dismissing your candidacy. Ultimately, be unique!

Whether you are a student developing an ePortfolio, a career advisor working with students who create ePortfolios, or interested in developing your own ePortfolio, it is my hope these top five tips will help! A huge thanks to Marianne Grissane and Beth Stevenson for serving as panelists!

6 Ways Your Social Media Presence Could Be Better

Social media buttonsBy: Latisha Taylor, Career Advising Fellow 

This past Sunday evening I had the pleasure of presenting to about 100 young sorority women about social media and its importance in their professional future. While advising them on the do’s and don’ts of social media, it made me think back to my own sorority college days, which surely wasn’t that long ago. ;) We worked hard to make a positive impact both on campus and in the community but going to parties and having fun was certainly not too far down on the agenda. It often goes unnoticed that with that fun, sometimes comes unwanted Facebook pictures and tweets posted for everyone to see including employers. So I thought I’d share with you the do’s and don’ts of social media I shared with them that we all may need to be introduced to or refreshed on. :)

Do’s & Don’ts of Social Media

  • Do create positive content
    • What does that even mean, right? Well…post, share, tweet, and retweet articles that interest you. Participate in conversation and debates, when appropriate, about current events and areas of interest.
  • Don’t post questionable photos of yourself anywhere on the Internet
    • Some interesting stats here that just may blow your mind, 91% of employers say they DO use social media to screen candidates; 1 in 3 employers rejected candidates based on information they found about them online. Mind blown!
  • Do Google yourself
    • I know it sounds weird but trust me, you want to see what’s on the Internet about you before employers do.
  • Don’t post negative status updates or tweets
    • Often times, we may get frustrated at work but don’t post about it on social media! Even though your boss isn’t your Facebook friend doesn’t mean that someone that is can’t show them. If you wouldn’t say it in an interview, think about if you should say it online.
  • Do create an awesome LinkedIn profile
  • Don’t make your online presence all about you
    • Think less selfies and more ways to contribute to your professional brand either through writing articles or even blogging, like this. (ha!)

According to U.S. News and World reports, 2010

P.S. What are some other do’s and don’ts you would add to the list?

Full Circle

By: Beth Mannella, Career Advising Fellow

Happy Friday! As I reach my two-month anniversary of starting this fellowship, I am amazed at how several aspects of my experience thus far have come full circle. For example, Ross Wade began this fellowship five years ago and recently came back to Elon University as the Director of Career Development in the Student Professional Development Center! With Ross’s return to Elon, he now supervises the Career Advising Fellows, which is extremely exciting! The opportunity to work closely with Ross, who developed this incredible fellowship, seems surreal!

In addition to experiencing this fellowship come full circle with welcoming Ross Wade back to Elon, when I interviewed for the fellowship, I expressed interest in corporate and employer relations and corporate campus recruiting. Fast forward to this week, where I helped manage our first fall event, employer information session, and on-campus employer interviews! Next week, I will continue to help manage employer-related events, including the following:

  • Sales Meet and Greet
  • Job & Internship Expo
  • Employer Lunch & Learns
  • On-campus interviews
  • Employer Information Sessions

I am beyond fortunate to have the opportunity to serve as the point person for all on-campus employer relations for the next several months and continue to gain experience in this realm.

It has also been wonderful to have a friend (and former colleague) join the Elon University community. When I was in my first year of graduate school, several colleagues began working at Elon, so my circle of higher education colleagues expanded to this institution. Now that I am here in this fellowship and another former colleague has joined campus, things are continually becoming full circle!

As my fellowship “circle” continues to become fuller, one of my greatest realizations over the past two months has been recognizing how important office culture, campus climate, weather (ha!), communication, and a positive attitude blend to enhance this fellowship experience. Thank you, Ross Wade, for developing and implementing this fellowship five years ago!

Confessions of a Goal Digger

downloadBy: Latisha Taylor, Career Advising Fellow 

These past couple of days I have experienced so many firsts! Just to name a few, I have now had my first sessions of drop-in hours, one-on-one appointments with students, and I have also given my first presentation to students here at Elon!

I had the opportunity to talk with the Leaders Impacting Values-based Experiences (L.I.V.E) Directors about what we do in the Student Professional Development Center and what resources would be valuable to them. Just some background knowledge on our L.I.V.E. Directors here at Elon, there are 5 Directors who are all students and are all members of Fraternity & Sorority Life. These students work with chapter leadership & House Captains to create experiences related to areas of the Fraternity & Sorority Life Chapter Development & Performance Program. Did I mention that these are students!? The work they will be doing is awesome! In addition to presenting to them, I asked them about what their goals were with collaborating with our office and what they hope to accomplish with this wonderful partnership. Little did they know, I was on my way to achieving one of my many goals by simply getting the chance to present to them.

Before I started this position, I made it a goal of mine to sharpen my presentation skills. I often times got the feedback that I would speak too fast while presenting and to watch out for my filler words, which I definitely need help with avoiding filler words! It’s so hard! :( So with that goal, I thought to myself, practice makes perfect! In an effort to create a measurable goal I told myself that I will present at least 100 times by the end of my fellowship. That might seem high but I don’t think I will have any problems getting to that number at all!

I mention goal-setting to say this, setting goals is important, almost everyone know’s that, but setting goals before you start a position is essential. It allows for you to have a vision of what you hope to accomplish so that you go in already working on set tasks. Also, if you have already formulated your goals before starting your position it shows initiative and that you have a plan to stay and grow with the company to complete those goals.

With that being said, I have a lot of other goals that I have set for myself (hints *the confessions of a goal digger*) within this fellowship and I hope to share more with you all as I continue my ‘Elon’ journey!

New Beginnings

Happy Friday!

As introduced in prior blog posts, my name is Beth Mannella, and I am thrilled to work in the SPDC as one of the 2015-2016 Career Advising Fellows at Elon University! Elon is the fifth institution I have worked at, and the SPDC staff and greater Elon community have made the first six weeks wonderful! I am fortunate to live in a beautiful state, work with talented and knowledgeable professionals, and support Elon students in a number of ways throughout my fellowship.

This past weekend, President Lambert shared in his New Student Convocation address to the Class of 2019 that this is a time for new beginnings. In higher education, a new academic year also signifies new incoming students, new staff members, new policies and procedures, and new opportunities. If you are a higher education professional, then Happy New Academic Year! As the new 2015-2016 Career Advising Fellows, Latisha and I have spent the past six weeks settling into our new (recently renovated) office space, meeting our new colleagues, learning our new roles, and starting our post-Master’s journeys in a new city and state. The academic year seems to fly by quicker every year, so as this new year begins, it is time to recognize where we are individually and what new endeavors and challenges we anticipate facing.

After Latisha and I completed over one month of training, we wanted to express our gratitude to our two supervisors, Amber McCraw and Kristen Aquilino. Amber and Kristen put extensive time and effort into developing and executing our fellowship training, while managing their own workloads. Latisha and I spent time creating a list of words that describe Amber and Kristen, individually, and turned them into wordle images (photo below). As this new academic year begins, it is also a time where we can evaluate our professional image and work style. One question I constantly ask myself is, “How do I want my colleagues and students to describe me?” Words are powerful and as we dive into another academic year, I hope we can all strive to be described with words we feel empower us and reflect our individuality, work style, and personality. What words do you hope your colleagues or students would use to describe you?

Have a great weekend!

New Office

The newly renovated Career Advising Fellows office, located in Moseley 140. Please come visit our beautiful new space!

Career Advising Fellows Past & Present: Latisha Taylor, Amber McCraw, Kristen Aquilino, Beth Mannella

Career Advising Fellows Past & Present (L to R): Latisha Taylor, Amber McCraw, Kristen Aquilino, Beth Mannella